Background

Although there are already several Japanese supermarkets and local e-commerce sites that sell Japanese products in the U.S. there are still many products that are not yet handled
or seasonal products that are not beings sold locally, pointing at the existence of a need for such niche products.As one of the solutions to meet this need, we decided to conduct
B2C sales through our own EC.

Initiative Content

In the U.S. market, sales activities were first targeted at Asians (mainly Taiwanese and Hong Kongese), who are particularly interested in “”made in Japan”” products.
Merchandise includes food and daily necessities, with a focus on attractive but niche products, such as local products and seasonal goods. Initiatives include the following:

(Details of Initiatives)
・Construction of cross-border e-commerce site (Shopify)
・Content creation by native English speakers (e.g., cross-border e-commerce, content posted on SNS, etc.)
・SNS marketing (Instagram, Facebook)
・Utilize unique channels to attract customers based on nationality (e.g., use of Facebrook groups for Taiwanese)
・Planning of coupons and seasonal campaigns
・Local language customer support

Results

In the first six months or so we achieved an average of 50-100 sales per month. We also use it as one of the test marketing sites for our customers as we can quickly products their
compatibility with the market by posting them on our own e-commerce site.

From Now Onwards

In the future, our company will expand its sales channels not only to local Asians, but also to Americans. For this purpose, we will update our EC, SNS, and handled products.
From 2024, our company teamed up with a local warehouse partner to hold inventory locally in the U.S. and increase the scale of local sales.