Background

Beach Access LLC, which plans and sells surf items through online-only direct sales, has already built a brand that boasts a certain level of recognition and popularity in the
Japanese surf item market with its high-quality product lineup and unique concept of respecting the earth and the environment. In addition, the company had already succeeded
in building a commercial distribution channel in the Taiwanese market by horizontally developing its business model in Japan. Whilst planning for further expansion, the company
was considering entering the United States, which has one of the world’s largest markets, including Hawaii, the birthplace of surfing. We were approached by the company as
they were facing issues such as lacking resources to expand into the U.S. and the lack of local partners to build commercial distribution.

Support Content

In this company’s case, there was already a case of expansion in another country (Taiwan), so based on that case, we set up a localized project and TO DOs for the U.S., and
both companies shared the responsibility of promoting the pre-launch to post-launch efforts. For this support we provide flexible and highly customized support in the form of
“overall business development in the U.S.,” rather than just “-services” support.

(Details of Support: Before Launch)
・Support for local EC construction (translation, native checking)
・Promotional support (writing ads, influencer marketing, media approach, etc.)
・Local logistics support (e.g., consideration of return shipping schemes, etc.)
・Establishment of a customer support system
・Gathering information and approaching relevant parties for the launch of local business, such as product safety and trademarks
and more…

(Details of Support: After Launch)
・Support for updating local EC (adding product information, blogs, etc.)
・Customer support operations
・Operational support related to logistics

Results

Contributed to the realization of the launch in the U.S. market.
*The company’s U.S. EC site (nanazero US): https://nanazero70.com/

From Now Onwards

To expand business after the launch, we plan to provide promotional support as well as strengthen the operational aspects, such as customer support and logistics operations.